{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While most deluxe brands drive exposure through social media marketing, celeb partnerships and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary products have not transformed much in years; it does not have TikTok, and doesn't give celebrities cost-free handbags.|He